Wella Professionals Koleston Perfect – 44/65 Intense Medium Brown/Violet Red

The color that changes everything with ME+ Technology.

• Pure, balanced color results with natural depth and shine

• ME+ reduces the risk of developing a new allergy to hair color.* *FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. Strictly follow safety instructions and consult www.wella.com. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes, and Deep Browns of the Koleston Perfect brand.

• Less hair damage color after color** (Help neutralize free radicals in the hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.

• Simple 1:1 mixing ratio

• Up to 100% grey coverage

• Depending on the color, Up to 3 or Up to 5 levels

DETAILS

USAGE INSTRUCTIONS Mixture ratio: 1 part Koleston Perfect Hair Color to 1 part Welloxon Perfect Developer. Mix well.

BENEFITS

Features and Benefits 1

Simple 1:1 mixing ratio

Features and Benefits 2

Less hair damage color after color** (Help neutralize free radicals in hair during color formation) **Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.

Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions

If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.